""Tweak" Ads To Make Visitors "Click"!" by Dipen

There are some standard things that you can do to make Ads not look like ads !!! Well the very simple reason for that is, we are programmed not to click on things which looks like ads so it is necessary for site owners to mask the ads as if they are not ads.So lets roll ..


Ad Formats: “Dress” your ads for success!

   How would you like your ads served? Banners? Skyscrapers? Rectangles? Squares? What about borders and background colors? The choices can be overwhelming. Many people let Google decide for them- preferring to stick with the default settings. Big mistake! From my own experience I can tell you that it’s like swapping a hundred-dollar bill for a ten-dollar one. For almost one year I settled for just a tenth of what I could have been making — just because I didn’t bother to control the looks and placement of my AdSense ads. The various ad formats, colors and their placement on the web page can be done in thousands of combinations. You can literally spend hours every day experimenting with every possible combination. But you don’t want to, do you? 

• Don't "Look" Like An Ad
• Meet the AdSense Family
• Text Ads — Google’s Finest
• Image Ads Built To Be Ignored
• Video Ads

Google AdSense: Strategy Classification

Google AdSense: Strategy Classification
Google AdSense program has given an altogether new purpose to websites.
Besides serving content or selling products and services, websites are now being used to generate revenue through serving Google AdSense Ads. The
webmasters employ various strategies in order to extract the maximum out of
Google AdSense program. There is no formal classification available for these
strategies (nor can all the strategies be determined), however, the following 3
classifications are said to be more prevalent than the others:
Traffic Generation: Since the revenue generation from Google AdSense Ads is based on the CPC (cost-per-click) and CPM (cost per thousand impressions) basis, the more traffic your have to your website the better are your chances of getting good revenue through AdSense. Most webmasters are fully aware of this fact and employ various tricks to generate high traffic to their website. All such tricks fall under the category of ‘Traffic Generation’.
Converting Traffic To Clicks: Clicks seem to be the best way of increasing AdSense revenue. Prompting the website visitors to click on the AdSense Ads can make a big difference in terms of the AdSense revenue that you earn. A good copy can make the website visitors more confident about your website and hence encourage them to go ahead click the AdSense Ads. Besides the website copy, the website owners apply several other means for getting more clicks. These form the ‘Converting traffic to Clicks’ category.
Attracting High Value AdSense Ads: Besides the traffic to your website, your AdSense revenue is also based on the value of the AdSense Ads.So, some Ads produce more revenue when they are clicked/displayed than the others. This is determined using the Adwords system. Some webmasters develop websites primarily for AdSense revenue generation. These webmasters choose the website topic and orient the content in such a way so as to attract high value AdSense Ads. These tricks form the “Attracting High Value AdSense Ads” category.

"Tips For AdSense For Feeds" by Dipen

Tips For AdSense For Feeds
You now know what ‘AdSense for Feeds’ means and you must also understand
that it’s a big opportunity in the offing. Acquiring more, upfront knowledge on
AdSense for feeds can really get you ahead of others in the race for benefiting
from AdSense for feeds:
AdSense for feeds is currently in beta testing phase and the content publishers are just waiting for the flood gates to open in order to start earning revenue through the AdSense Ads in their feeds. Here are the top 3 tips that will help you fully capitalize on this revenue earning opportunity:
Content Quality: You will earn Google AdSense revenue only if people
subscribe to your feed. The more subscriptions you get, the better are your
chances of success with AdSense for feeds. Since most people would be looking for quality content, you need to make sure that your feed contains up-to-date quality information that is presented to the users in an easy-to-understand language. Besides that, the feeds should be free from grammatical and spelling mistakes.
Content Quantity: Include as much content in your feeds as you possibly can.
Again, the aim is prove that the feed is useful and comprehensive (so that more users subscribe to it). If you feel that the complete article cannot go into the feed, include a good summary of the article.
Limit The Ad Units: If the users find that your feeds contain too much Ads, they might not subscribe to your feeds at all (and the whole purpose of feeds would get defeated). In order to ensure that you get good subscription to your feeds, you should limit the ad units to one per feed. Another good way of ensuring that your feeds don’t look like an advertising medium is to place the Ads either at the end of article or after sufficient discussion on the topic.
      So, get ready for enhancing your ‘AdSense for feeds’ revenue with these tips. Your wait may soon be over. Keep the tempo going and keep checking Google’s AdSense blog for updates about the launch of AdSense for feeds.

"AdSense For Feeds" by Dipen

AdSense For Feeds
Here is another thing that you need to understand when learning about Google AdSense program. Let’s take the plunge and check out what ‘AdSense for feeds’ means:
Google AdSense program offers more than one way of earning revenue from
serving Google AdSense Ads. Though ‘AdSense for Feeds’ is one of the more
recent ways of advertising using Google AdSense Ads, it’s in no way less
effective than the others. Here, Google places the Ads of the advertisers in the relevant feed articles (again, note the most important characteristic of the Google AdSense program comes into play here too i.e. ‘relevant feed’ not just any feed).
The feeds are in the form of articles, headlines or summaries. These content
formats allow the users to easily access the content from several publishers
(content owners) at one place. This is achieved through feed aggregators like
Bloglines etc. Again, Google uses its technology to determine what
advertisements would be contextually suited for a particular feed. You get paid as the publisher of original content and hence make easy money. As for the readers, they as such get a rich experience because they can see the relevant advertisements with the content that they are interested in. Moreover, they can also choose the feeds that they want. Users can click the advertisements to visit the advertiser’s website and check if their products and/ or services are of any use to them. Of course, the Advertisers benefit too. They get targeted advertising which means only the really interested people get to know about their products and services (and hence there are more chances of a better conversion rate for sales).
So, the prime concept for ‘AdSense for feeds’ remains the same as the Google
AdSense program; only the orientation changes a bit. But note that Google is
currently beta testing ‘AdSense for feeds’. Beta test for the program quickly got fully subscribed, so Google is not accepting any more applications for AdSense for feeds.
It’s only a matter of time before Google AdSense for feeds hits the internet and opens another revenue earning opportunity for website owners.

"Adding AdSense for Search" by Dipen

Adding AdSense for Search

AdSense for Search is a way to make money when visitors to your site perform Web and site searches from a search box on your site. Begin to create an AdSense for Search box from your AdSense account by clicking the AdSense Setup tab and then clicking the AdSense for search link.

You must first select a search type from these choices:

• Google WebSearch

• Google WebSearch + SiteSearch

The Google WebSearch presents visitors to your site with a Google Search box where they can do Web searches as they would from the Google main search page. With Google WebSearch + SiteSearch you can provide Web search and site searching of three additional sites that you specify.

After you select Google WebSearch, additional options appear. A sample search box is displayed so you can watch how your configuration changes will appear. You can set the following:

• Logo type: This displays the Google logo above the search box or Google Search in the button.
• Search button: Choose to have the search button below the search box changing the shape of the box.
• Background color: Set the background color to white, black, or gray.
• Length of text box: Configure the number of characters displayable in the text box. This does not limit the user to the number of characters that can be typed.

In addition to hosting the search box on your site, you can tailor the results to favor topics related to your site’s content. Select the Site-favored search check box. Set additional configuration items such as your site’s language. Set the language of the search box by selecting a language from the drop-down list.

The configuration setting offers three choices:

• Open search results page: This allows you to see your results in the same window, thereby having users navigate away from your Web site.
• See the results in a new Google window: This still takes users from your site, but it leaves your site open in the original window.
• Open results within my own site: This option is optimal, but takes a little more work.

The steps for setting this up are covered in the next section.

The last configuration option is to set your site’s encoding. Select an encoding type from the list. If you are unsure, the most generic type of encoding is found last in the list, Unicode (UTF-8). Click Continue to proceed to the next page.

On the next wizard page, you are asked to configure how the AdSense search results page will appear. You can configure the following search page items:

• Upload your logo, which will appear on the top of the search results page.
• Specify where your logo, when clicked, takes the visitor.
• Set the color palette to a Google palette, or create one yourself.
• Choose the country or territory so that Google can use the correct domain when specifying search results.
• Turn SafeSearch on to limit the searcher’s ability to see adult or offensive content. This is particularly important if your site is geared toward children.
• Specify a tracking channel so you can better track your results.

Tip

If you want people to use the search box, don’t make it too difficult to find by having it blend in with your site too well.

After you set these configuration settings, click Continue to move on to the next page. Here, you can view the code you need to copy into your Web page at the place you want the search box to appear.

Displaying AdSense search results on your site

Before you can implement AdSense for search so that the results appear on your site, you need to prepare the Web page where visitors who click the ads will see the results.

Create a new Web page on your site where viewers of AdSense for search will view the results. Make note of the URL of this new page because you will need it during the AdSense setup. This new page will be referred to in the setup steps as the “results page,” but you can call it anything you want.

Log in to your AdSense account, and follow these steps:

1. Click the AdSense Setup tab.
2. Select AdSense for search as the product.
3. In the first step of the setup, scroll down to More options and click the option button marked Open results within my own site.
4. Type the URL of the results page you created earlier.
5. Configure the appearance of your search box and results.
6. Copy the code found in the text box labeled Your search box code, and paste it into the HTML source of the page where you want the AdSense search box displayed. This is not the results page.
7. Copy the code found in the text box labeled Your search results code, and paste it into the HTML source of the results page.
8. Save both of your Web pages.

Tip

People who have hosted both AdSense for content and AdSense for search note that the revenue stream is significantly lower for AdSense for search.

"Ad Formats-Video Ads" by Dipen

Video Ads
     There is however, one type of image ad that you should welcome on your website: Google’s video ads. These are an excellent addition to Google’s inventory and for sites that get them, they can bring very impressive returns. Instead of receiving the sort of static image that just gets ignored, you’ll receive the opening still of an online video. The video is stored on Google’s servers so your download times won’t be affected, and it only plays when the user clicks the Play button, minimizing distraction to the user. That’s a good thing. If a user’s eyes keep drifting to a moving image when he’s trying to read your content, he’s going to get pretty frustrated and not want to come back.
     And it’s fine too if you’re being paid on a CPM basis; you won’t care then how often someone sees the video. But you’re not always paid on a CPM basis; you might also be paid on a CPC basis.

"Ad Formats-Image Ads Built To Be Ignored" by Dipen

Image Ads — Built To Be Ignored

       Text ads should always be your first pick when you start to load up your site. Image ads should always be your last choice. A text ad offers many advantages over image ads:

• A. With the right formatting, a text ad 'blends in' with your site content. An image ad will not give you the same freedom with its appearance, as the only thing you can play with is the size and positioning.

• B. You can squeeze more text ads into the space that a conventional banner takes. People love to have more choices!

• C. Properly formatted text ads don't look like clutter. Banners do!

• D. People hate banners and avoid them at sight. Many tests confirm that people are much more receptive to text ads related with your content.

      I just can’t think of a reason why anyone would want to take an image ad from Google. Text ads perform so much better, in my opinion, you’re better off sticking with those and ignoring image ads altogether.

     

"Ad Formats-Text Ads" by Dipen

Text Ads — Google’s Finest
       Text ads are probably the types of ad that you’re most familiar with. You get a box containing one or a number of ads with a linked headline, a brief
description and a URL. You also get the “Ads by Google” notice that appears on all AdSense ads. (Google changed this notice recently and it now blends in much better than it used to.) There are eight different types of text ad. The most popular is probably the leaderboard. At 728 x 90, it stretches pretty much across the screen and while it can be placed anywhere, it’s mostly used at the top of the page, above the main text.
     That’s a great location. It’s the first thing the reader sees and it offers a good selection of ads to choose from. When you’re just starting out and still experimenting with the types of ads that work best with your users, it’s a pretty good default to begin with.
     Of course, you can put it in other places too. Putting a leaderboard ad between forum entries for example can be a pretty good strategy sometimes and definitely worth trying. On the whole though, I think you’ll probably find that one of the smaller ads, such as a banner or half-banner might blend in more there and bring better results.
     And I think you can often forget about putting a leaderboard at the bottom of the page, despite what Google’s samples show you. It would certainly fit there but you have to be certain that people are going to reach the bottom of the page, especially a long page. You might find that only a small minority of readers would get that far, so you’re already reducing the percentage of

"Ad Formats-Meet the AdSense Family" by Dipen

Meet the AdSense Family
       Google serves its ads in several flavors, with each of those flavors coming in a range of different shapes and sizes. It is very important to understand the differences between each of these ads. Some are ideal for particular locations. Some should never be used in certain locations. And some should be used very rarely—if at all.
        The sample page at www.google.com/adsense/adformats lets you see all of the different kinds of ads at once. It even has links to sample placements that demonstrate how the ads can be used. For the most part, I’d recommend that you ignore those sample placements. I’ll talk about location in more detail later in the blog articles, but for now just bear in mind that many of the ads in the samples are just too out of the way to be noticed. You can use them as a starting point if you want but you’ll save yourself a lot of time — and money — by taking advantage of the experience of myself and others, and following the recommendations here.

"Adsense Ad Formats-Don't "Look" Like An Ad" by Dipen

Don't "Look" Like An Ad
        People don't visit your website for ads. They want good content. If you make the ads stick out with eye-popping colors, images or borders, that makes them easy to recognize as ads — and people work extra hard to avoid them.
        The same goes for ads that are tucked away in the top, bottom or some other far corner of the page. So easy to ignore!
        If you want people to click, make the ads look like an integral part of your content.
       Let’s begin by reviewing each of the different types of ad available from AdSense and explaining their uses... then I’ll introduce you to a few simple choices that zoomed my CTRs to incredible heights.
       Today's visitors are blind to banners, mad at pop-ups, weary of ads and skeptical of contests and giveaways. So how do you win their confidence? Simple. Don't make your ads look like ads!